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Dedicated Designs
How To Conduct Keyword Research And Determine Your Google Ads Budget
Unlike social media ads, where targeting is based on audience interests, search ads boil down to keywords. As a result, how you conduct keyword research before you structure your campaign is crucial. Once you select the keywords you want to bid on, allocating the...
5 Ways to Market Your Non-Profit at a Minimal Cost
Your nonprofit is unique. It has a mission, a vision, and a brand that sets it apart from other organizations. But how do you make sure your organization stands out among the crowd? The answer is simple: marketing. From creating a memorable logo to developing an...
Generating Quality Leads for a Senior Home Care Client Using Google Ads: Case Study
According to Insider Intelligence, the United States home care market is expected to grow from $100 billion in 2016 to $225 billion by 2024. One of the most efficient ways to generate new leads and grow the number of clients your caregivers serve is to work with a...
ADA Compliance and SEO – Winning at Both
Website accessibility is something that every web developer should consider, but surprisingly few do. After all, an accessible website opens your virtual doors to a larger audience, and not just in the ways you'd think. As it turns out, many of the best practices for...
Conversion Tracking for Your Google Ads Campaign – Here’s How To Do It Correctly
Conversion tracking is vital when utilizing Google Ads or any digital marketing tool for your business. You may have launched your Google Ads campaign and realized you have no idea what type of return you’re getting or want to ensure you set up conversion tracking...
The Role of Color Psychology in Branding your Business
Does being out in nature, among trees make you feel calm? Does the color red elicit an excited or maybe, alarmed response? In this article we discuss the role of color psychology and how, as a brand strategy agency, Dedicated Designs uses color theory to evoke...
Generating Quality Leads for a High-Ticket Retail Client Using Google Ads: Case Study
As a digital agency, we have seen e-commerce websites explode in popularity within the last several years. However, companies offering higher ticket items cannot always follow the traditional e-commerce business model. For some of their purchases, people still prefer...
The Profit Equation: Why Value Based Selling is the Best Business Strategy for High-Value Retailers
Value Based Selling (VBS) is no longer a buzzword. It's not a trend that will fade away, either. As consumers continue to demand value over price, it makes sense for retailers to adapt their sales strategies accordingly. Value-based selling is more than just lowering...
Fighting an ADA Website Compliance Lawsuit: Case Study
We got the email that you never want to get from a client. “We are getting sued for our website not being ADA compliant.” This client is a large regional furniture retailer that operates 18 locations across the West Coast and Texas. They are one of our largest...
Changing the Game in California’s Marketing Industry
Marketing any business is time-consuming and difficult. At Dedicated Designs, we have the experience and track record to streamline your brand’s marketing, saving you time and stress, so you can focus on running your business while we drive traffic your way. Our team...
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