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Dedicated Designs
Conversion Tracking for Your Google Ads Campaign – Here’s How To Do It Correctly
Conversion tracking is vital when utilizing Google Ads or any digital marketing tool for your business. You may have launched your Google Ads campaign and realized you have no idea what type of return you’re getting or want to ensure you set up conversion tracking...
The Role of Color Psychology in Branding your Business
Does being out in nature, among trees make you feel calm? Does the color red elicit an excited or maybe, alarmed response? In this article we discuss the role of color psychology and how, as a brand strategy agency, Dedicated Designs uses color theory to evoke...
Quality Leads for a High-Ticket Retail Client Using Google Ads: Case Study
As a digital agency, we have seen e-commerce websites explode in popularity within the last several years. However, companies offering higher ticket items cannot always follow the traditional e-commerce business model. For some of their purchases, people still prefer...
The Profit Equation: Why Value Based Selling is the Best Business Strategy for High-Value Retailers
Value Based Selling (VBS) is no longer a buzzword. It's not a trend that will fade away, either. As consumers continue to demand value over price, it makes sense for retailers to adapt their sales strategies accordingly. Value-based selling is more than just lowering...
Fighting an ADA Website Compliance Lawsuit: Case Study
We got the email that you never want to get from a client. “We are getting sued for our website not being ADA compliant.” This client is a large regional furniture retailer that operates 18 locations across the West Coast and Texas. They are one of our largest...
Changing the Game in California’s Marketing Industry
Marketing any business is time-consuming and difficult. At Dedicated Designs, we have the experience and track record to streamline your brand’s marketing, saving you time and stress, so you can focus on running your business while we drive traffic your way. Our team...
How to Make a Memorable Brand
What makes a brand stand out in a customer's mind? What makes them smile when they see a logo and consistently reach for the familiar package in the store or call your business line? Brand recognition, memorability, and how the customer relates to your brand design...
Is ADA Compliance Mandatory for All Websites?
Many business and website owners are wondering, "Is ADA compliance mandatory for websites?" While some website accessibility laws can be ambiguous and the legislature is expected to expand, the simple answer is: yes. Essentially, all website owners have the obligation...
Strategies for Marketing Franchises with the Help of Professional Services
The US had an estimate of 753,700 franchises in 2020. McDonald's, Taco Bell, and Ace Hardware are well-known examples of franchise establishments that can thrive if marketed well. In a country where franchise competition is the order of the day, it is imperative to be...
Brand Reputation Management: Why It’s Important to Respond to Reviews (Promptly!)
Customer reviews are among the most valuable resources in digital marketing, and not just the ones praising your products or services. People trust reviews, they use them as a point of reference when shopping online. Your brand's response to customer reviews should be...
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