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Conversion Tracking for Your Google Ads Campaign – Here’s How To Do It Correctly

Conversion Tracking for Your Google Ads Campaign – Here’s How To Do It Correctly

Aug 17, 2022 | Marketing, Online Advertising

Conversion tracking is vital when utilizing Google Ads or any digital marketing tool for your business. You may have launched your Google Ads campaign and realized you have no idea what type of return you’re getting or want to ensure you set up conversion tracking...
The Role of Color Psychology in Branding your Business

The Role of Color Psychology in Branding your Business

Aug 11, 2022 | Branding, Graphic Design, Marketing

Does being out in nature, among trees make you feel calm? Does the color red elicit an excited or maybe, alarmed response? In this article we discuss the role of color psychology and how, as a brand strategy agency, Dedicated Designs uses color theory to evoke...
Case Study: Generating Quality Leads for a High-Ticket Retail Client Using Google Ads

Case Study: Generating Quality Leads for a High-Ticket Retail Client Using Google Ads

Aug 8, 2022 | Case Studies, Online Advertising, Value Based Selling

As a digital agency, we have seen e-commerce websites explode in popularity within the last several years. However, companies offering higher ticket items cannot always follow the traditional e-commerce business model. For some of their purchases, people still prefer...
The Profit Equation: Why Value Based Selling is the Best Business Strategy for High-Value Retailers

The Profit Equation: Why Value Based Selling is the Best Business Strategy for High-Value Retailers

Jul 21, 2022 | Marketing, Value Based Selling

Value Based Selling (VBS) is no longer a buzzword. It’s not a trend that will fade away, either. As consumers continue to demand value over price, it makes sense for retailers to adapt their sales strategies accordingly. Value-based selling is more than just...
Fighting an ADA Website Compliance Lawsuit: Our First Case Study

Fighting an ADA Website Compliance Lawsuit: Our First Case Study

Jul 14, 2022 | ADA website compliance, Case Studies, Web Design

We got the email that you never want to get from a client. “We are getting sued for our website not being ADA compliant.” This client is a large regional furniture retailer that operates 18 locations across the West Coast and Texas. They are one of our largest...
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